The increasing costs of above the line (ATL) marketing platforms such as radio and television in combination with shrinking marketing budgets, has made direct marketing an affordable and desirable way for businesses and organisations to reach their consumer and B2B client bases.

From bulk MMS and SMS advertising, to bulk email campaigns, automated voice messaging, geomarketing, field marketing and coupon and voucher booklets, Blue Label Data Solutions offers a wide range of innovative direct marketing channels designed to help you quickly and cost-effectively reach your target market LSM.

What’s more, our innovative product offerings like Automated Voice Messaging (AVM) and bulk SMS advertising enable you to cost-effectively target more traditionally difficult to reach lower LSM groups too, where literacy and access to technology have traditionally been barriers to entry.

SMS Advertising

Bulk SMS

Bulk MMS

Bulk Email


Field Markerting

Messaging Personalisation

Coupon & Voucher Booklets

Automated Voice Messaging