A division of the Blue Label Telecoms Group, Blue Label Data Solutions has cemented its reputation as a trusted partner in data list management and cleaning, data profiling, lead generation and & location-based marketing services, creating a formidable and competitive marketing advantage for the client base it serves, in industries ranging from marketing to financial and insurance-related services, cellular and mobile phones and even debt collection.
The extensive opted-in Blue Label Data Solutions’ database covers a wide range of up-to-date contact information across all LSM target market levels in South Africa, making us the perfect vehicle to reach both upper and lower LSM levels with your marketing or communication message.
Each of our solutions is specifically designed to bring you cost-effective methods with which you can easily and effectively communicate with your existing client base or contact database.
What’s more, our close affiliation to the Direct Marketing Organisation (DMA), means we are at the forefront of legislation governing direct marketing and database activity in South Africa and are committed to adhering to international industry best practice.
As each and every one of our systems and solutions are designed with the legislative requirements of PAIA (Promotion of Access to Information Act), POPI (Protection of Personal Information Bill) and the CPA (Consumer Protection Act) in mind, you can be sure that any Blue Label Data Solutions’ system or solution you choose will always keep you on the right side of the law.