About Us

A division of the Blue Label Telecoms Group, Blue Label Data Solutions has cemented its reputation as a trusted partner in data list management and cleaning, data profiling, lead generation and & location-based marketing services, creating a formidable and competitive marketing advantage for the client base it serves, in industries ranging from marketing to financial and insurance-related services, cellular and mobile phones and even debt collection.

The extensive opted-in Blue Label Data Solutions’ database covers a wide range of up-to-date contact information across all LSM target market levels in South Africa, making us the perfect vehicle to reach both upper and lower LSM levels with your marketing or communication message.

Each of our solutions is specifically designed to bring you cost-effective methods with which you can easily and effectively communicate with your existing client base or contact database.

What’s more, our close affiliation to the Direct Marketing Organisation (DMA), means we are at the forefront of legislation governing direct marketing and database activity in South Africa and are committed to adhering to international industry best practice.

As each and every one of our systems and solutions are designed with the legislative requirements of PAIA (Promotion of Access to Information Act), POPI (Protection of Personal Information Bill) and the CPA (Consumer Protection Act) in mind, you can be sure that any Blue Label Data Solutions’ system or solution you choose will always keep you on the right side of the law.

A division of the Blue Label Telecoms Group, Blue Label Data Solutions is based at the Blue Label Telecoms Head Office in Sandton, Gauteng, South Africa, and serves the data-related and direct marketing needs of South African companies, as well as those wishing to market into Africa and South Africa.

Blue Label Telecoms is focused on taking product and services to consumers within the middle and bottom of the world’s economic pyramid, successfully processing in excess of 300 million monthly transactions through its global footprint of several hundred thousand mobile and physical points of presence, which currently spans four continents.

Blue Label’s core business is the virtual distribution of secure electronic tokens of value (predominantly prepaid airtime at present) and transactional services across its global footprint of touch points.

The group’s stated strategy is to extend its global footprint of touch points, both organically and acquisitively, to fulfill the significant demand for the delivery of multiple prepaid products and services through a single distributor, across various delivery mechanisms and via numerous merchants or vendors.

Divisions within the Blue Label Group include:

Blue Label Data Solutions partners with a wide range of companies, across various industries, in order to ensure that we are able to offer a comprehensive one-stop service to every person in our customer base.

Our partners include:

Being aware of the many legal restrictions that surround digital marketing in the South African environment, BLDS is closely affiliated to relevant bodies governing digital and emarketing distribution and databases in South Africa, such as the DMA and WASPA.